The Śnieżka Group consistently follows the previously chosen path of brand and product development. By addressing the needs of its B2B customers and adapting the method of service to those needs. Due to digitalization and changes in the customer purchasing process, the Śnieżka Group strives to address the needs of its customers more comprehensively and faster, using consistently implemented key changes and investments. As far as the development of the Śnieżka Group is concerned, it will also be crucial to constantly monitor consumer sentiments and attitudes, analyse the macroeconomic situation and the condition of the sector of paint, wood care and protection agents as well as other products on key markets for the Group. Consequently, it will be possible to foresee changes in consumer attitudes and to accommodate the offer to the changing competitive conditions in individual countries. The flexibility of the business is also a challenge, which allows to quickly and effectively adapt to the volatile reality.
Development plans
The development plans of the Śnieżka Group are largely determined based on the strategic goals published in the report for 2023, both financial and non-financial.
The Company’s Management Board is convinced that only full concentration on the chosen direction will ensure the Group’s growth and achievement of the intended goals. In the context of the set financial and non-financial goals, it will be essential to maintain and expand market shares in the main markets both in Central and Eastern European countries and in non-European areas. Śnieżka intends to achieve this goal by strengthening its brands among consumers and professional customers, what is more, the recognition of these key brands and their success is one of the pillars of the adopted strategy.
The Śnieżka Group still recognizes risks arising from the instability of the geopolitical situation in the region and on the markets in which it conducts its operations – these risks are subject to an on-going monitoring.
The parent company runs development activities in the field of ESG in order to more comprehensively address the environmental, social and governance challenges of today’s reality, while measuring its results and setting itself the goal of increasing the EcoVadis organization’s score.
On the Polish market, the Śnieżka Group is to continue to develop its presence in the two largest sales channels:
- on the independent market,
- on the market of DIY stores.
In the independent market channel, the Śnieżka Group conducts and develops direct cooperation with large clients specializing in wholesale activities and with independent retail outlets that are engaged in local commercial activities. Thanks to such activities, the Śnieżka Group provides a broader offer and a more complete range of products to the end customer, i.e. contractors, investors and consumers.
As for the DIY supermarket channel, the Group notices and addresses consumer trends, adapting the offer and living up to the expectations of its customers.
The Śnieżka Group is to further actively develop its product offer on the Hungarian market in the following two sales channels:
- on the independent market,
- on the market of DIY stores and on other retail chains.
Poli-Farbe – by building the presence of brands and products – will continue its strategy of active development of cooperation with stores it serves directly and with distributors conducting wholesale activities.
The Hungarian market features trends similar to those in Poland regarding consumer behaviour and their approach to shopping. The Śnieżka Group plans to actively address these observations and on-going changes, both at the level of the product offer and in the context of changing customer purchasing preferences and methods of searching for information about products.
Still, a significant factor that may have an impact on the strategic plans of the Group is the geopolitical situation in Eastern Europe. The Śnieżka Group is to take specific actions to develop its product portfolio and increase brand recognition among Ukrainian consumers.
Recognizing the potential and development of specific product categories, the Group plans product implementations in both the independent and modern channels.
The Śnieżka Group, owing to recognizing the potential of export markets, will actively acquire customers from markets other than those mentioned above. Śnieżka intends to take advantage of this potential through a carefully selected product portfolio, tailored to consumers’ needs in selected markets, in liaison with partners with the highest operational competences and potential in a given market.
In the coming year, the Śnieżka Group plans to concentrate on Central European countries. Key factors such as the economic situation, similarity of consumer trends to the home market and business stability indicate the need for increased engagement in this region.