Key development directions

As part of its goals, the Śnieżka Group is to continue to strengthen its portfolio of strong brands in the decorative product business lines, i.e. interior wall paints, enamels and wood protection and decoration products, as well as plasters and fillers, and facade insulation systems in its key domestic markets. In Poland, the Group intends to further strengthen its position in the categories of decorative products and construction chemicals, as one of the leading manufacturers.

In 2024, the Śnieżka Group experienced macroeconomic difficulties and a slowdown in consumer spending on the Hungarian market, but this will not affect the implemented strategy of strengthening its position in selected business lines in the category of decorative products and construction chemicals.

In Ukraine, the Group focuses on maintaining its current shares and positions in key product categories in both the decorative products and construction chemicals markets and at the same time the Group plans to develop its product offering in current and new areas.

As part of further strengthening the position of the Group brands on export markets, Śnieżka is to actively develop its presence in carefully selected geographical areas featuring the greatest potential.

In 2024, the Śnieżka Group enabled selected B2B partners – trading and service companies serving contractors and B2C customers at the local level – to directly purchase a range of decorative products from Śnieżka Trade of Colours. The implementation went in accordance with the set goals. Thus, Śnieżka Trade of Colours sells decorative products to both B2B customers conducting wholesale and retail activities. The Śnieżka Group has completed the test implementation of the store-in-store concept in Poland, supporting the development of the Foveo-Tech brand in the insulation systems segment. In response to customer needs, the direct sales model was restored to retail outlets serving both professional customers and consumers.